What do you want to do with YOUR money?

It is the BEST of times, it is the WORST of times. You’ve heard it said often, right? But there has never been a BETTER time to BUY real estate than NOW!

It is the BEST of times, it is the WORST of times! You’ve heard it said often, right? Well, it may be only partially true. In our economy today, people all over the country view the Real Estate market as going through one of the toughest times in many years - and we have certainly had our bumps. Overall, home prices have dropped over the last five to six years across most of the country, BUT THERE IS GOOD NEWS! Interest rates remain at record lows! And MORE GOOD NEWS is that the current rates make it more affordable to purchase real estate - so I would say that NOW is one of the best times to invest in real estate, NOW is the best of times - and I will show you why.

According to Cendera Funding DFW Regional Manager, Jill Clifton, “the Federal Reserve's highly unusual promise — to keep interest rates low for "at least" the next two years — should assuage fears of a rising rate environment. The positive effect that has on real estate is that flat or declining values offer additional affordability, allowing many more buyers the ability to qualify for a home mortgage loan. There has been some recent credit softening that will allow consumers with lower than 600 credit scores the ability to qualify under certain conditions.”

Here is an illustration of a comparison of rate and purchase price history (taxes and insurance have been taken out of the equation).

Loan Amount	Rate	Principle and Interest*	30 Years of Payments
$200,000	Today @4.5%	$1,013.37 a month	$ 364,813
$200,000	In 2008 @6%	$1,199.10 a month	$ 431.676
$200,000	in 1983 @13%	$2,213.40 a month	$ 796,824
$100,000	in 1983 @13%	$1,106.20 a month	$ 398,232

*These payments do not include Private Mortgage Insurance (PMI).

The chart illustrates that today you are able to borrow double the amount of money someone could 28 years ago and pay less principal and interest! Real Estate is not a get rich quick investment but over the years it has always been a solid investment!

So, the question is – what do you want to do with your MONEY?

Article Contributors:

Brian Tarbet
Cendera Funding
817-219-5555 cell
btarbet@cenderafunding.com
www.cenderalo.com/btarbet

Jill Clifton, Regional Manager
214-232-0979 cell
www.jillclifton.com

Contact Jill or Brian to see if you qualify for a low-interest loan and to get started with your smart real estate investment.

NMLS # 237394

CENTURY 21 Judge Fite Company

800-451-8055 or email 411@judgefite.com.

Real Estate 411 - Our Diversity is YOUR Advantage

A diversified group of people working for you

At CENTURY 21 Judge Fite Company we recognize the diverse needs of our thriving Dallas/Fort Worth Metroplex – from Sanger to Waxahachie, Fort Worth to Weatherford, or Frisco to Dallas, our vision is to serve your real estate needs – regardless of where you are from, or where you are going! We operate from this culture statement: “CENTURY 21 Judge Fite Company is a diversified group of people who work together as a family and operate like a business.” That diversity is your advantage when it comes to buying and selling real estate in North Texas!

The CENTURY 21 Judge Fite Real Estate Professional is trained in all real estate property types, speaks multiple languages, and hails from cultures all over the world. So whether you speak English or Spanish, or you’re buying or selling a home in the suburbs, a condo in Dallas, or a ranch in Fort Worth, our experience and diversity will be your advantage in getting what you want.

Our position in the real estate industry is unprecedented. With the global recognition of the Century 21 International brand, your property listing will have instant recognition in the market. Not to mention that we can tap into a global network of over 120,000 agents, who like the CENTURY 21 Judge Fite real estate professional, are SMARTER. BOLDER. FASTER. – for you!

The diverse tools we make available to our real estate professionals are the key to YOUR success when it comes to buying and selling real estate. At their fingertips are online marketing tools that will provide more exposure, more possibilities, for your real estate needs. From social media to video marketing, to enhanced listings on the top performing real estate search engines AND a web presence on hundreds of strategic websites, we cannot be overlooked online! We are there to give you the best exposure when selling your property, and the best user experience when searching for a home!

So what about money? We offer diversity there as well. If you are looking for a luxury estate or you are a single college student needing an affordable, modest dwelling, our experience in all property types will find you the best property and the best way to finance it. Through our mortgage partner, Cendera Funding, we offer an in-house solution that puts the diverse experience of seasoned mortgage professionals at your disposal. They will be available to assist you in your financing needs from start to finish.

In addition to Cendera Funding, we have a full suite of core service companies designed to provide a diverse range of homeowner services to our clients: property management, home and auto insurance, moving services, utility hookups, global relocation services, commercial real estate services, PLUS an additional 150 local vendors ready to go to work for you – from carpet cleaning to roof repair!

In our real estate market today, it is good to know that you are in the hands of someone who cares about YOU. We care about you. Our diversity is your advantage – whether you are leasing a home, or buying the home of your dreams. We are ready to make your transaction the best ever through our in-house programs and cultural diversity that brings understanding and savvy to you regardless of what language you speak or where you are from. At CENTURY 21 Judge Fite Company, we consider you family!

6 real estate marketing trends that work!

6 Real Estate Marketing Trends that WORK!

In an overly saturated "marketing" business climate, how do you cut through the clutter and get your property in front of the buyer? There are many choices available to market real estate today, so many in fact it can be confusing. We have put together a list of six marketing trends that we have seen be successful in getting more exposure to your property. Although there are tried and true methods that have worked for years, today's marketing climate demands that we stay up with where and how people get their information. The six trends we will look at are: Mobile technology Web marketing Email marketing Social media marketing Flyers in front of house Just listed postcards Number one on our list is MOBILE TECHNOLOGY. Since over 75% of America is receiving information on some type of mobile device, this is our first pick in getting information out to the consumer about your property. For buyer's, it makes it easy to find a home that fits your needs in the location your desire. From Century 21 to Realtor.com to many hundreds of other mobile applications, there are apps tailored to the consumers needs, phone technology, and technology level. A consumer can choose the app that fits their mobile phone brand and technology platform, and that has all the bells and whistles they want to help them in their home search. For example, the Century 21 mobile app for the iPhone is a user friendly and simple application. Just open the app and the GPS will find your location and bring up a list of homes in that area. Or, you can be more specific and choose a city or zip, set your pricing and other criteria, and up pops the properties that fit your search - either in list form or on a map. Other real estate mobile apps to check out are Realtor.com, Trulia.com, and Zillow.com. Many companies are now adding applications that you can use on other Smart Phones other than just the iPhone. Why is mobile technology important and how does it work? Mobile technology simply "feeds" information from the Web to your Smartphone in various programs or applications (apps). For the consumer on the go armed with a smart phone that has a real estate app, it's as easy as pulling up in front of the home you like and with a few clicks on the phone look at photos of the interior and view the price and other important details. If you want to set an appointment to view the home, just click on a button and you can instantly be connected to the agent's phone number, or contact them via email or text. The advantage to the buyer: Immediate access to information The advantage to the seller: Information to the buyer 24/7 Number two on our list is WEB MARKETING. We all know where we go these days for information and help - and looking for a house is no exception. We go online to our favorite websites, or we go to Google or another search engine. Recent estimates say that over 84% of people looking for a home start their search online. So, your property MUST be viewable on the World Wide Web (www) if you want to reach the multitude of homebuyers! Real Estate search engines like Realtor.com and Trulia.com provide INSTANT information to the consumer, helping them make a more informed decision. In today's web marketing you also have what we call "syndication" which means the real estate search engines send out their information to other thrird party websites, increasing exposure and views of the properties. What used to be a simple weekly ad in a newspaper with a limited readership is now a real estate ad that provides information to potential millions of interested viewers 24/7! School, community, and neighborhood specifics - and much more are also included on a listing that is marketed correctly on the Web. Mix that with a REALTOR that understands the market and can act as a guide and a negotiator along the way, and you have a WIN WIN for all parties! The advantage to the buyer: Immediate access to information The advantage to the seller: Greater exposure to more people Number three is EMAIL MARKETING. If you are like 98% of the country, you are using email as a means of communication. Email marketing, just like Web marketing, broadens the potential exposure of your property. A REALTOR with an extensive network of local real estate professionals and sphere of influence (SOI) can reach potentially thousands of interested parties with a simple email "blast" announcing their new listing. It is no secret that email is a preferred method of marketing in today's world. And now with mobile technology bringing our emails to our phones, we can view these anytime, anywhere! The advantage to the buyer: Information delivered from a trusted source even BEFORE it is available anywhere else The advantage to the seller: Greater exposure to more people Number four is SOCIAL MEDIA MARKETING. Facebook.com has over 500 millions users and other popular networks like Twitter.com and YouTube.com have hundreds of millions of active participants as well. Through social media, people can "connect" to savvy real estate professionals they trust and like and likewise Realtors can find qualified buyers using their social media networks. The Realtor that employs social media in their real estate marketing can expose your property to potentially thousands of interested prospects. One friend tells another that tells another and before long your property lands in the right buyer's account. It broadens the possiblities, and that's just good marketing! YouTube.com is the #2 search engine in the world next to Google.com. More and more savvy marketers are turning to YouTube to feature videos of properties that give a personal and up-close, realistic view of the house. When the time comes for you to list your home, be sure you ask your Realtor to shoot a video of the home - and if you're game, put on your camera face and join in the fun of making the video. Who knows, your video might go "viral" and get a million views! The advantage to the buyer: An on-demand review of a property from the comfort of their home The advantage to the seller: Greater exposure to more people Going back to tried and true basics, number five is FLYERS IN FRONT OF THE HOUSE. As we can see, marketing that works is marketing that gives INFORMATION on demand, when the consumer wants it. Instead of dialing a number, viewing the info on a smartphone, or emailing the agent for information, when driving around looking for homes (which is a favorite past time for many prospective homebuyers), information available at the property is a no-brainer. A box or tube with flyers that give basic facts about the house like price, number of bedrooms, and a photo of the kitchen, simply works. The advantage to the buyer: Instant gratification by providing key facts about the property when they are there looking The advantage to the seller: Providing key facts that qualifiy your property to interested prospects The last real estate marketing trend on our list is another method that has been used for years and is still successful even in this digital age. Number six is JUST LISTED POSTCARDS that announce to your neighborhood or area that your house is for sale. (Statistics show that most people moved only 12 miles away from their previous home.) When a Realtor expands that distribution to their sphere of influence (SOI), the message reaches even more real state professionals and interested parties who might be looking for what your home offers. The advantage to the buyer: They receive information on a home that is available in their selected neighborhood or area The advantage to the seller: Exposing your property to potential buyers in your direct area So that completes our list of SIX REAL ESTATE MARKETING TRENDS that are proven to provide better exposure of your property when the homebuyer wants it. Contact your CENTURY 21 Judge Fite Realtor today to find out how they plan to market your property to get the best price in the shortest amount of time! CENTURY 21 Judge Fite Company 800-451-8055 or email 411@judgefite.com.

The GREEN Home - 6 Things You Can Do NOW!

"Going Green" is no longer just a slogan, it's becoming a strategic imperative for those who are concerned about what energy means for our future and our environment. Most companies and households are looking for ways to reduce their energy consumption, while seeking suppliers/products that offer energy-efficient solutions to the environmental impact of their energy needs.

Too often we think that it is too expensive, but going green doesn't have to break the bank! There are baby-steps you can take in your existing home that will make a difference. Here are 6 AFFORDABLE things you can do NOW to reduce your energy consumption starting at home:

1 - Change your air filter – A clogged filter blocks airflow, preventing the air you’ve already paid to heat or cool from reaching you, which means your system must work harder to reach your desired temperature. Replace your filters monthly during peak seasons.

2 - Check for leaks – You could be losing 25% of your homes air through leaks and holes. Why spend money heating or cooling your attic? In the summer, check for leaks by feeling around ductwork with you’re A/C on. If you feel cold air, seal the leak with aluminum tape (not fabric duct tape, which will rot). Pay special attention to duct connections around junctions and any dampers installed by previous homeowners.

3 - Dial it up or down a few degrees – Each degree you raise your thermostat above 78º in the summer or below 70º in the winter can make a difference in your energy bill. To dial in the perfect temp, try placing a piece of tape over the temperature readout on your thermostat, then keep adjusting until you’re comfortable. You’ll likely find you can stand it a few degrees warmer or cooler than you thought. (Fix any leaks in your home first so you’re not wasting air.)

4 - Install a ceiling fan – A ceiling fan doesn’t actually change the temperature of a room, but it does make it feel hotter or cooler by moving the air around, creating a windchill effect in the summer and circulating rising warm air in the winter.

5 - Balance your airflow – If one room seems consistently warmer or cooler than others, try keeping all your interior doors open so air can move freely around rather than constantly adjusting your thermostat. If you want an advanced project, install manual duct dampers to change the airflow to certain rooms. Just cut the duct, insert the damper, and tape it in place. Put them close to junctions and in easy-to-access locations.

6 - Manage your windows – Close curtains or blinds of south-and west-facing windows in the summer to reduce solar heating and keep your home cooler. Open them in the winter for the opposite effect. For windows without curtains or blinds, consider installing sunshades or reflective film to achieve a similar effect. And check your windows for leaks: missing or damaged weather-stripping can have you air-conditioning the countryside!

For help on "going GREEN" in your home, contact a real estate professional at http://www.century21judgefite.com/.

What to look for when buying a home

Jim Fite, President of CENTURY 21 Judge Fite Company talks about what to look for when buying a home.