6 real estate marketing trends that work!

6 Real Estate Marketing Trends that WORK!

In an overly saturated "marketing" business climate, how do you cut through the clutter and get your property in front of the buyer? There are many choices available to market real estate today, so many in fact it can be confusing. We have put together a list of six marketing trends that we have seen be successful in getting more exposure to your property. Although there are tried and true methods that have worked for years, today's marketing climate demands that we stay up with where and how people get their information. The six trends we will look at are: Mobile technology Web marketing Email marketing Social media marketing Flyers in front of house Just listed postcards Number one on our list is MOBILE TECHNOLOGY. Since over 75% of America is receiving information on some type of mobile device, this is our first pick in getting information out to the consumer about your property. For buyer's, it makes it easy to find a home that fits your needs in the location your desire. From Century 21 to Realtor.com to many hundreds of other mobile applications, there are apps tailored to the consumers needs, phone technology, and technology level. A consumer can choose the app that fits their mobile phone brand and technology platform, and that has all the bells and whistles they want to help them in their home search. For example, the Century 21 mobile app for the iPhone is a user friendly and simple application. Just open the app and the GPS will find your location and bring up a list of homes in that area. Or, you can be more specific and choose a city or zip, set your pricing and other criteria, and up pops the properties that fit your search - either in list form or on a map. Other real estate mobile apps to check out are Realtor.com, Trulia.com, and Zillow.com. Many companies are now adding applications that you can use on other Smart Phones other than just the iPhone. Why is mobile technology important and how does it work? Mobile technology simply "feeds" information from the Web to your Smartphone in various programs or applications (apps). For the consumer on the go armed with a smart phone that has a real estate app, it's as easy as pulling up in front of the home you like and with a few clicks on the phone look at photos of the interior and view the price and other important details. If you want to set an appointment to view the home, just click on a button and you can instantly be connected to the agent's phone number, or contact them via email or text. The advantage to the buyer: Immediate access to information The advantage to the seller: Information to the buyer 24/7 Number two on our list is WEB MARKETING. We all know where we go these days for information and help - and looking for a house is no exception. We go online to our favorite websites, or we go to Google or another search engine. Recent estimates say that over 84% of people looking for a home start their search online. So, your property MUST be viewable on the World Wide Web (www) if you want to reach the multitude of homebuyers! Real Estate search engines like Realtor.com and Trulia.com provide INSTANT information to the consumer, helping them make a more informed decision. In today's web marketing you also have what we call "syndication" which means the real estate search engines send out their information to other thrird party websites, increasing exposure and views of the properties. What used to be a simple weekly ad in a newspaper with a limited readership is now a real estate ad that provides information to potential millions of interested viewers 24/7! School, community, and neighborhood specifics - and much more are also included on a listing that is marketed correctly on the Web. Mix that with a REALTOR that understands the market and can act as a guide and a negotiator along the way, and you have a WIN WIN for all parties! The advantage to the buyer: Immediate access to information The advantage to the seller: Greater exposure to more people Number three is EMAIL MARKETING. If you are like 98% of the country, you are using email as a means of communication. Email marketing, just like Web marketing, broadens the potential exposure of your property. A REALTOR with an extensive network of local real estate professionals and sphere of influence (SOI) can reach potentially thousands of interested parties with a simple email "blast" announcing their new listing. It is no secret that email is a preferred method of marketing in today's world. And now with mobile technology bringing our emails to our phones, we can view these anytime, anywhere! The advantage to the buyer: Information delivered from a trusted source even BEFORE it is available anywhere else The advantage to the seller: Greater exposure to more people Number four is SOCIAL MEDIA MARKETING. Facebook.com has over 500 millions users and other popular networks like Twitter.com and YouTube.com have hundreds of millions of active participants as well. Through social media, people can "connect" to savvy real estate professionals they trust and like and likewise Realtors can find qualified buyers using their social media networks. The Realtor that employs social media in their real estate marketing can expose your property to potentially thousands of interested prospects. One friend tells another that tells another and before long your property lands in the right buyer's account. It broadens the possiblities, and that's just good marketing! YouTube.com is the #2 search engine in the world next to Google.com. More and more savvy marketers are turning to YouTube to feature videos of properties that give a personal and up-close, realistic view of the house. When the time comes for you to list your home, be sure you ask your Realtor to shoot a video of the home - and if you're game, put on your camera face and join in the fun of making the video. Who knows, your video might go "viral" and get a million views! The advantage to the buyer: An on-demand review of a property from the comfort of their home The advantage to the seller: Greater exposure to more people Going back to tried and true basics, number five is FLYERS IN FRONT OF THE HOUSE. As we can see, marketing that works is marketing that gives INFORMATION on demand, when the consumer wants it. Instead of dialing a number, viewing the info on a smartphone, or emailing the agent for information, when driving around looking for homes (which is a favorite past time for many prospective homebuyers), information available at the property is a no-brainer. A box or tube with flyers that give basic facts about the house like price, number of bedrooms, and a photo of the kitchen, simply works. The advantage to the buyer: Instant gratification by providing key facts about the property when they are there looking The advantage to the seller: Providing key facts that qualifiy your property to interested prospects The last real estate marketing trend on our list is another method that has been used for years and is still successful even in this digital age. Number six is JUST LISTED POSTCARDS that announce to your neighborhood or area that your house is for sale. (Statistics show that most people moved only 12 miles away from their previous home.) When a Realtor expands that distribution to their sphere of influence (SOI), the message reaches even more real state professionals and interested parties who might be looking for what your home offers. The advantage to the buyer: They receive information on a home that is available in their selected neighborhood or area The advantage to the seller: Exposing your property to potential buyers in your direct area So that completes our list of SIX REAL ESTATE MARKETING TRENDS that are proven to provide better exposure of your property when the homebuyer wants it. Contact your CENTURY 21 Judge Fite Realtor today to find out how they plan to market your property to get the best price in the shortest amount of time! CENTURY 21 Judge Fite Company 800-451-8055 or email 411@judgefite.com.

ATTENTION AGENTS: FREE MCE Classes to cover new changes in HUD

HUD has changed procedures! Get 2 hours of MCE FREE!
Space is limited, email today to reserve your seat!

Date	Time	Location	# Seats	Reservation Link/email
Tuesday 11/02	1:30-3:30	Richardson - MetroTex Assn of REALTORS - 1701 N. Collins Blvd. #1400, Richardson 75080	30	SOLD OUT
Tuesday 11/09	1:30-3:30	Garland - Lake Cities Assn of REALTORS 911 Main St. Garland 75040	40	HUDlc1109
Tuesday 11/16	1:30-3:30	Duncanville - MetroTex Assn of REALTORS 407 N. Cedar Ridge #110, Duncanviile 75116	30	HUDdv1116
Tuesday 11/30	1:30-3:30	Dallas MetroTex Association of REALTORS 8201 N. Stemmons, Dallas 75247	120	HUDdal1012
Tuesday 12/07	1:30-3:30	Arlington Board of REALTORS 3916 West I-20, Ste 160, Arlington 76017	100	HUDarl1026

	Sponsored by:
Pemco, Ltd.	CENTURY 21 Judge Fite Company	Lake Cities Association of REALTORS
Matt Martin Real Estate Management	Arlington Board of REALTORS	MetroTex Association of REALTORS

5 Tips for Successful Real Estate Investing

In today’s real estate market good deals are abundant for those ready to invest.

In fact, today a buyer can buy real estate and have a better cash flow than in years past. Two years ago an investor would be happy with buying an investment property that could cash flow $200.00 a month over the mortgage payment. That was figured on a 20-year mortgage including taxes and insurance. Today you can buy rentals that will cash flow up to $400.00-$500.00 or more per month.

TODAY’S OPORTUNITY IS BETTER THAN EVER.

Plan your future with rental houses in it. Buying investment property today comes with low interest rates and lower taxes due to the lower sales prices - resulting in lower payments than just two years ago. Rent prices are stable and we continue to see a growth in the rental market due to our economic times.

Once you buy an investment property, follow the model of successful investors and hire a professional management company to handle the day to day minutia. Spend your time locating those real buys and let a property management company do the management.

Be sure to look at homes that need work. Mortgage companies are not generally interested in spending more funds repairing them, resulting in you getting a lower price. All sounds real simple, right? It doesn’t have to be complicated, following a few simple steps will help you get started. The following tips will keep you on track as you grow into a real estate mogul with successful investing!

5 TIPS FOR SUCCESSFUL REAL ESTATE INVESTING

1. Make a plan – Determine how many houses you want to purchase per quarter, per year, and know how much cash-flow you want each property to produce for you over and above mortgage, insurance and expenses. Other items to plan for are:

a. What areas do you want to target? Look for properties that meet your criteria in the areas that you choose.
b. Look for a win/win in every purchase; it needs to work for you, the bank and the owner.
c. Don’t get emotional, learn to negotiate – this is a business purchase.
d. Remember that ugly ducklings can be made beautiful. Look for properties you can fix up to increase the value of the neighborhood – which in turn increases your investment.

2. Know your objectives - Write out your objectives for investing. Do you want to

a. build future wealth on investments that will cash-flow itself while building a retirement income on a 20-year note,
b. build short-term wealth that provides a monthly income from the cash-flow on a 30-year note,
c. or, get immediate cash by buying low and flipping (fixing up and selling for a profit)?

3. Set your Parameters – Determine the parameters in advance, i.e. what type of house will you buy? What type of lease will you take? What can you afford to buy?

a. Go for the lower maintenance, more popular styled home for your area: i.e. 3 bedroom, 2 bath, 2-car garage, central heat and air, with brick exterior. Remember, the better quality home the better quality tenant/lease you will be able to secure. Stay away from homes that require continuous maintenance and upkeep (i.e. homes with wood siding).
b. Go with a minimum 2-year lease. A tenant who signs a 2-year lease will most likely sign for another 2 years, and another 2 years – you are already 6 years, into paying off your investment!
c. Know how much money you can invest in a property without breaking YOUR bank! Look for REO’s and houses that have been on the market for a very long time (180 days +).

4. Get your $$$$$ in order – Of course you will have to get your credit in order and have a good relationship with your lender. Here are a few “secrets” from the experts to continue your success:

a. Have a 6 month “emergency” fund put back to protect you and your investments.
b. Save money to take care of your future. No one else can do this for you.
c. Pay attention to your business, your assets, what you are spending and what you are saving.
d. Learn to GIVE. It will come back to you.

5. Use a property management company – One of the biggest mistakes and “time guzzlers” is in trying to manage your investment properties yourself. Experts advise you NOT to manage your properties yourself...”don’t worry about the $45 and $50 items that need to be fixed at your property, instead focus on the $40,000 equities that are out there!” A property management company will take care of these things for you, freeing your time and resources to develop your investment portfolio:

a. advertising your vacant property
b. thoroughly screening a prospective tenant
c. performing move-in, move-out and periodic inspections
d. expediting emergency repairs
e. handling regular maintenance and upkeep of your property
f. overseeing any legal or collection issues

Real estate investing is a proven way to build wealth, and anyone can start! Use these simple tips to get started then contact a trusted real estate professional to help you with your first purchase.

Happy investing!

To find a real estate professional, contact CENTURY 21 Judge Fite Company, a locally owned DFW real estate brokerage with over 70 years of real estate, mortgage and insurance experience. Call 800-451-8055 or email 411@judgefite.com.

Find out how to make your property management worries disappear. Contact CENTURY 21 Judge Fite Management today! Call 972-780-5380 or email propertymanagement@judgefite.com.

When is the best time to buy and sell real estate?

It's always a good market for real estate, the timing is up to YOU!

If you are a homeowner who is ready to sell your home - or a homebuyer who is ready to purchase your dream home, the good news is that anytime is a good time to buy or sell real estate – YOU are the deciding factor! The best time is when YOU are ready.

Now for the really good news

There are factors in our market right now that make it easy to decide to buy or sell real estate. With interest rates at historical lows, you can get more for your money, and even free up some of your cash flow with lower payments and have money to spend on other necessities.

Here’s an interesting scenario:

A 30-year loan of $250,000 at an interest rate of 4.5% in comparison to 6.5% will save you $113,051.70 over 30 years! And yes, right now 4.5% is readily available on most loan products.

Your monthly payment on a 4.5% loan (P&I) would be $1,266.71; the payment on the 6.5% loan (P&I) would be $1,580.17 - the difference in the monthly payment is $313.46. The monies saved on the mortgage could give you some financial breathing room, or be utilized for other household needs. Mortgage rates are low now, but they won’t stay there forever. NOT buying now, could have a financial impact on your future.

You’re ready, so where do you start?

First, call your real estate agent, or consult with a mortgage professional – they can give you specific information based on your personal situation. Here are 3 key things you will need to start working on and be aware of as you move toward a real estate transaction:

1. Down payment - 3.5% down payment is required on an FHA loan - Max FHA loan is $271,050
2. Credit Score - Minimum of 620 (FHA & VA loans) - In general, lenders are requiring borrowers have a minimum 620 Credit Score. There are higher requirements on conventional loans.
3. Documentation. Borrowers are asked for much more documentation to verify income, assets, and other items necessary to meet investor guidelines. Speak with your CENTURY 21 Judge Fite Real Estate Agent or a recommended Cendera Funding Loan Officer and begin collecting the documentation early (even before you have found a property)...it will simplify and expedite the process!

Buying and selling real estate is about YOU – your desires and your life needs. When you are ready to make the move, that’s the best time - and we will be here to help every step of the way!

Real Estate is Great in Plano

What matters most to YOU when buying and selling real estate?

Whether you are listing your home to sell or looking for your dream home, three things matter most - price, convenience, and time.

If you are a seller, you want to get the best price, you want a hassle-free transaction, and you want it to happen fast, right? If you are a buyer, you want to get the best value on a home, you want a hassle-free transaction too, AND you don’t want it to take forever! As I see it, in a market like we have here in Texas in 2010, you can accomplish all these things with KNOWLEDGE, EXPERIENCE, and the right TOOLS – here are my definitions as they relate to real estate:

KNOWLEDGE - acquainted with the real estate facts, truths, and/or principles, trained, studied, and investigated, general knowledge to help you along your real estate path, familiarity with the market, the industry, and the transactional process.

EXPERIENCE - a particular instance of personally encountering or undergoing the real estate process, the process or fact of personally observing, managing, encountering, or undergoing a real estate sale or listing (been there done that!) and the knowledge or practical wisdom gained from it.

TOOLS - anything used as a means of accomplishing a task or purpose. In the case of CENTURY 21 Judge Fite Company, the tools used to give your listing the best possible exposure and bring you the best price, or to help you conveniently find your dream home, and bring it all to a successful close in the shortest amount of time!

CENTURY 21 Judge Fite Company has the knowledge, experience and the tools to give you the real estate results you are looking for. But that’s just THREE GREAT reasons, read here for more!

Why go GREEN?

Real Estate 411 - Top 5 Residential GREEN Remodeling Projects

What are the benefits of green remodeling? Green homes are healthier places to live, are better for the environment and can save money. They have better air quality than non-green homes, cost less to operate and significantly decrease the negative impact of the home on the environment. Green homes are also an immediate and measurable way individuals can make a difference in the environment.

As summer draws to a close and the kids go back to school, you may be thinking about taking on a new fall home project. Whether you are a homeowner, wishful homeowner, or real estate investor, here are our TOP 5 REGreen projects that not only will provide you an opportunity to refresh and restore your living environment, but will also improve your home’s value and get you started going GREEN! Together we can all make a difference in our environment!

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REGreen Kitchen Opportunities:

Today’s kitchens are often the most active and multipurpose rooms in the home. This can mean that the kitchen provides the most opportunities for “greening” the home. From lighting and appliances to plumbing fixtures and interior finishes, the kitchen is packed with ways to optimize form and function while minimizing environmental impact.

• Upgrade or replace existing windows and doors
• Install low water-use kitchen faucet
• Install effective kitchen ventilation
• Install energy-efficient electric lighting
• Install energy-efficient refrigerator, dishwasher, and cooking
appliances
• Consider flooring made from natural or rapidly renewable materials
• Select cabinets made from greener materials
• Install environmentally preferable countertops
• Set water temperature no higher than necessary
• Use environmentally preferable cleaning materials and strategies

REGreen BATH Opportunities:

The greatest opportunities for greening a bathroom remodel come from managing water, but in two very different ways: managing incoming use (in pipes) and outgoing flows (both liquid and vapor). Green bathrooms need the highest performing faucets, showerheads, and toilets. But they also need walls designed and constructed to handle both liquid water and high humidity, and exhaust fans that efficiently and quietly move water vapor out of the space. The bathroom is also a good place to invest in durable surfaces, ones that stand the test of time both aesthetically and functionally.

• Properly detail windowsills in wet areas
• Ensure that window and skylight installation includes proper air
sealing and flashing
• Install energy-efficient electric lighting
• Replace toilets with high-efficiency toilets
• Install low water-use showerheads
• Install water-conserving bathroom faucet aerator
• Choose high-efficiency water heater and set water temperature no
higher than necessary
• Consider environmental preferability of piping material
• Limit use of wall coverings in high moisture areas
• Choose hard-surface flooring

REGreen BEDROOM Opportunities:

Most of us spend more time in our bedroom than in any other room in our home, so it makes sense that the materials installed and the resulting air quality in these spaces should be the cleanest and healthiest possible.

The eight or so hours that we spend asleep each day should be restorative for our bodies and our spirits. Healthy air, confidence about freedom from potential hazards, such as electromagnetic fields, and relaxing aesthetics all contribute to the sense of well-being found in bedrooms. The bedroom may be the only place a homeowner can find a quiet, private respite from a hectic lifestyle. And when we are ill, the bedroom needs to be a space that supports healing.

• Provide fresh air as part of ventilation system
• Make sure ducting is clean
• Use low or zero-VOC interior paints and finishes
• Select wood subflooring that is FSC-certified and low/no-
formaldehyde
• Choose environmentally preferable carpet and rug products
• Select carpet cushion that does not contain brominated flame-
retardants
• Select solid furniture made from green and safe sources
• Minimize use of plush and porous materials
• Choose environmentally preferable fabrics
• Choose furniture finished with least-toxic products

REGreen LIVING and WORKING Opportunities:

In most homes, the traditional living space configuration—kitchen, dining room, living room, den—has been reconfigured for lifestyles that are more contemporary and shared rather than separate functions: workspaces in the kitchen or living room, entertainment in the den, dining in the kitchen. When remodeling green, the goal is to rework existing spaces for new or combined functions rather than add new spaces.

• Provide for additional ventilation and air-conditioning needs in
certain activity areas
• Provide adaptable lighting for multiuse spaces
• Select energy-efficient Energy Star–rated office equipment
• Consider flooring made from certified or reclaimed wood
• Choose environmentally preferable carpet and rug products
• Select ergonomic furniture and office equipment
• Select furniture from suppliers that practice fair and safe
manufacturing processes
• Choose furniture finished with least-toxic products
• Support local artisans as well as indigenous people
• Provide for paper recycling

REGreen OUTDOOR Opportunities:

Outdoor living space can range from a wood-framed deck to a stone patio to a trellised outdoor kitchen. A green outdoor living space expands the square footage of the home with the least amount of materials, connects the home and its occupants to the outdoors and to nature, and can involve landscaping that improves site drainage and reduces outdoor water consumption. Outdoor living space improvements can be a great do-it-yourself project. Although we tend to think of this space as private and backyard focused, front space and wraparound front porches that can create a sense of neighborhood are important to consider as well.

• Maintain adequate slope and drainage away from house when
creating outdoor living areas
• Make use of trees and landscaping to reduce cooling loads
• Provide rainwater collection system
• Provide for edible plants in landscape design
• Use environmentally preferable patio materials
• Use naturally rot-resistant, responsibly produced wood for decks
• Use recycled-content plastic or composite decking boards
• Install energy-efficient electric lighting
• Choose efficient hot tub or spa
• Choose environmentally friendly outdoor furniture and accessories

To learn more about REGREEN and download the complete REGreen project guidelines, visit www.regreenprogram.org.

To find a GREEN Designated real estate agent to help you start your GREEN project, contact www.CENTURY21JudgeFite.com or call 800-451-8055.

Are you ready to get off the fence?

Property Management with William Ferguson, President of CENTURY 21 Judge Fite Management Company.

Buy Low Sell High, is the Strategy of most investors. Why not do the same thing when you buy your homestead?.

Your home is typically your most valuable asset you will ever own. It goes to reason that buyers should use the same mantra to buy their home that investors use to get rich on. Due to the increased number of foreclosures in today’s sales market it is the perfect opportunity to buy low. There is an added benefit to buying today and that is the interest rates are also at an all time low. Interest Rates will not stay low for long with the projected economy.

If you have to sell your home at a discount you may be able to justify this action if the home you are buying has more equity than you have to give up to make the deal. I listed a home for sale in Kessler Park many years ago. I was the twelfth agent the owners interviewed to sell their home. When I asked the sellers to tell me about the home they were on contract to buy they lit up. It did not take long to realize that their new home had $50,000.00 equity and we were at a stale mate on a $10,000.00 reduction of their present home. They wanted to sell their home for $10,000.00 more than the market was paying. I simply asked, why gamble loosing the $50,000.00 equity for $10,000.00 that does not exist? The husband and wife looked at each other and proceeded to sign my listing agreement. They saw clearly that the $50,000.00 equity was more valuable to them than the $10,000.00 that did not exist at that time.

You can use this process to improve your equity in your homestead or buying and selling investment properties. We at CENTURY 21 Judge Fite Management Company consider it a pleasure to service your Property Management needs.

Reduce your RISK with BEST practice

This month I have been collecting requests to be sent to you to keep you out of trouble. CMA's: The first came from one of our Cendera Loan Officers, Brian Tarbet, who strongly suggested a reminder to all of you that your CMA, Comparative/competitive Market Analysis, be updated at least every 60 days. Why should we do this? In service to our Seller, we need to make sure that the property is competitive so that it will continue to be shown. What new closings have occurred? Have the prices taken a drastic turn for the worse or maybe it was an increase-it happens both ways. If we have a current CMA, then we don't have to worry about the appraiser finding comps. WE can again, at the least, supply to him what we have and what we used when we meet him/her for the appraisal. I also suggest strongly that you, the listing agent, physically meet the appraiser, so that you can give him/her your comps and hopefully he/she will agree with your figures. FILE DOCUMENTATION: It is more important than ever. I had warned you months ago that in a rough economic time, humans start playing the blame game and lawsuits or just gripes against REALTORS become more prevalent. It is happening and that is how I find out that the condition of our files is BAD. There is a minimal checklist at the bottom of every sales control sheet. The completed checklist should be the fewest items in a file that the office will keep for 7 years. Our attorney wants more -- from your post-it-notes to the survey. Would you believe that we have a lawsuit to defend with no signed Seller Disclosure? Do you think we can win that one? How about another with no IABS? That is state law; where is it? PLEASE, put everything related to the property IN the file. Turn in your file promptly so that manager and staff can help keep YOU out of trouble. I don't want a CDA produced until everything applicable on the checklist is in the file. IABS and SUB-AGENCY: Somehow this has become a question lately. I ask in the MCE Legal & Ethics classes if anyone sees sub-agency anymore and all have said no, but it still evidently needs to be addressed. We, as a company, are hired by Sellers to sell properties. I do not feel that any Buyer should be ignored, even if their agent is doing a poor job, so we have never turned away or refused to pay a "sub-agent." However, I am not condoning our agents ever being sub-agents. When you have the IABS signed at your first face to face meeting and you explain agency, you should offer the potential client their own representation and educate them of the benefits to them. I would then encourage you to treat this customer as a client until you have him/her agree to that representation in writing with signatures on either the listing agreement or the buyer rep agreement. We may occasionally receive an offer from a sub-agent. Our job is to present the offer and make it work. If we do, we will pay that sub-agent. If the other agent is a sub-agent, you should be able to get more detailed information about his/her client because his/her loyalty is actually to our Seller. C21 Judge Fite agents should ALWAYS represent fully their own clients. INSPECTORS: Some of the inspectors are creating some national unrest in their relationships with REALTORS accusing us of steering. For your own protection, hand a C21JF HOME GUIDE to your Buyers so that they have several, not just 3, inspectors to choose. Suggest strongly that they call several and talk to them individually so that the Buyers can feel comfortable with their choice. Please and... Be careful out there and sell lots of real estate. Jan Fite Miller CENTURY 21 Judge Fite Company www.CENTURY21JudgeFite.com If you are interested in a career in real estate, email recruiting@judgefite.com for details on how to get started!