the FACTS on Staging your home to SELL!

Ok, I want to sell my house, but there are several things in need of repair and/or updating. Is it worth my time and money?

QUICK FACT #1: Staging your home for sale saves you time and money
Professionally staged homes sell in 80% less time than non-staged homes, according to a survey conducted by ASP* (Accredited Staging Professional). The money spent on staging will always be less than your first price reduction and statistics also show that 94.6% of staged homes sell on average in 35 days or less. *Source: Stagedhomes.com and based on today’s market

QUICK FACT #2: Simple cleaning and staging can return $1,000’s
The following is a summary of the results of HomeGain’s national survey, based on areas of home improvement identified by real estate agents.

PROJECT - COST - PRICE INCREASE (+) - ROI (Return on Investment)
Home Staging: Lighten and brighten - Costs: $233 – 370 Price +: $1,178 – 1,566 ROI: 355%
Clean and de-Clutter - Costs: $190 – 318 Price+: $1,505 – 1,937 ROI: 578%
Landscape Front/back - Costs: $378 – 546 Price+: $1,718 – 2,158 ROI: 319%
Stage Home for Sale - Costs: $403 – 584 Price+: $1,938 – 2,431 ROI: 343%

QUICK FACT #3: Living in your home and marketing your home are two different things!
Staging can be as simple as spiffing up your home in a number of small ways…it’s all in the presentation! The way you live in your home and the way you market your home for sale are two different things…you have to think of your house as a product. You want the prospective buyer to visualize your home as THEIR home, they need to be able to SEE their stuff in your house!

To download your FREE “10 Steps to Staging your Home”, please click here or email marketing@judgefite.com.

What is "Staging" anyway?

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"Staging" is the latest buzzword in real estate, but it simply means to present your home in its best and most appealing light. If you are preparing your home to sell, it is to setup your home to appeal to prospective buyers and showcase the property in a way that makes buyers eager to purchase! In theory, "staging" isn't hard or costly, but in reality, many homeowners find it difficult because it's often hard to see something objectively when we love it. An easy way to see effectively "staged" homes is to visit decorated models. Decorating a model is expensive, but builders are willing to invest the cost because they understand just how well a "staged" home sells.

What Are the Benefits of Home Staging?

>> A staged home sells faster and for more money in most markets
>> Inspectors view a staged home as a home that has been well cared for
>> Appraisers are more likely to appraise a staged home at full value
>> You can't sell what is covered up in clutter
>> Homes that are staged, clean, and free of clutter have an immediate advantage in any market

WHAT IS THE ULTIMATE GOAL OF STAGING?
To sell your home faster at top dollar!

BASIC STAGING RULES
Clean - put the sparkle back!
Fix – anything broken, cracked or dripping
De-Clutter – get rid of 50%
Go Neutral – Neutral colors sell
De-Personalize – Remove objects your buyer can’t identify with

For more on Staging Your Home for Sale….visit http://www.century21judgefite.com/ or click here to download the “10 Easy Steps to Staging…” printable PDF.